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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Updates for the 7th Edition:
- An improved focus on strategy implementation, including additional content.
- Case material substantially enhanced including new cases form a variety of industries.
- More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
- Several of the longer chapters shortened or split into two to further improve readability.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Full teachings notes to the casesare now availableat the companion website www.contemporarystrategyanalysis.com
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version
ISBN: 9780470747094
Review:
This book was used as our main textbook for Business 184 class taught by Dr. P.Skilton. As an actual user of this book, I believe that the details this book provided are unique in the way that they offer good understanding on what business strategy is about. The book answers the ultimate question, “What is strategy?” by distinguishing strategy from plans and tactics. Additionally, it provides insights to different types of strategies, advantages/disadvantages of each, and actual cases of usage. However, this is not to say that the book is without shortcomings, it creates some confusion in a few tables (and I still believe its in Ch.2for those of you doing projects for Dr.Skiltons class, watch out cuz thats one thing he is gonna ask you to do for SURE!). Yet, I believe the real merit in this book could only be discovered through reading the book. >_<
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